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销售系统中的“lead”指的是什么

今天看到了销售系统中的一个字段“リードNo.”,不知何意,但通过记录值“LD****”推测应为英文单词“Lead”。

遂开始求证其真正含义,又发现了与其联系紧密的另一个单词“Prospect”。

In a sales context, a "lead" refers to contact with a potential customer, also known as a "prospect".

Depending on the organisation, the definition of the term "lead" may vary. For some companies, a "lead" is a contact already determined to be a prospective customer, whereas other companies consider a "lead" to be any sales contact. But what remains the same across definitions is that a "lead" will potentially become a future client. Sales teams therefore have a responsibility to convert a maximum amount of leads to maintain a good conversion rate.

在销售领域,“lead”指的是与潜在客户的联系,也被称为“prospect”。

根据组织机构的不同,“领导”一词的定义可能会有所不同。对于一些公司来说,“lead”是已经确定要成为潜在客户的联系人,而其他公司则认为“lead”是任何销售联系人。但是在不同的定义中保持不变的是,“lead”将可能成为未来的客户。因此,销售团队有责任转换最大数量的“leads”,以保持良好的转换率。

此处“lead”应理解为“潜在客户”,但并未区分出其与“prospect”的差别。

A prospect is often confused as a lead. A lead is an unqualified contact. Any potential client or customer you meet that hasn't been qualified as a prospect is a lead. In the sales process, you gather leads first, qualify them into prospects, and then move them through your sales funnel or process. 

“prospect”经常被混淆为“lead”。“lead”是不合格的联系人。如果你遇到的任何潜在客户都不符合“prospect”的标准,那就是“lead”。在销售过程中,你首先要收集“leads”,确认他们符合“prospect”的要求,然后通过你的销售渠道或流程将他们转移出去。

“lead”是“prospect”的前一阶段,相当于所有能搜集到的潜在客户,而“prospect”是大量“lead”中有明确购买意向的潜在客户

“leads”经特定条件过滤后得到“prospects”,因此,数量上“prospects”<“leads”。

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